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Your Beasley Direct Marketing team Laurie Beasley, President
Laurie has more than 25 years’ experience in direct and interactive marketing. Prior to forming her own direct marketing
agency, she was direct marketing manager at Borland International. As one of the founding members of Borland’s direct
marketing team, she helped grow the company’s direct marketing revenue from zero to a multi-million dollar business.
For the past nineteen years, Ms. Beasley has been the founder and president of Beasley Direct Marketing, Inc.,
a full-service agency providing strategy and creative execution for integrated direct mail, print advertising, email,
and Internet campaigns.
Laurie is a frequent speaker on direct marketing topics at conferences, which most recently include the American Marketing Association, Direct Marketing Association, Business Marketing Association, and LA Direct Marketing Expo. She is the recipient of several awards for integrated marketing campaigns, which featured outstanding creative and exceptional ROI, including the Echo, Summit, Pioneer, Silver Pyramid, Communicator and Caples awards. She is President of The Direct Marketing Association of Northern California Chapter www.dmanc.org and a professor of email marketing at UC Berkeley Extension and Direct and Email Marketing at UCSC Extension. Maureen Murphy, VP Client Services
Maureen has over 20 years experience in both client and agency side direct marketing. Prior to joining Beasley Direct, she
ran a consulting practice in Southern California and before that headed a division of a nutritional supplement company,
among several client side roles.
Clients and employees for whom Maureen has created direct marketing successes include Chiat/Day Advertising, Nissan, Dell Computer, Transamerica, Allstate Insurance, Real Health Labs, Performance Products, United Ad Label, Plus Development, 20th Century Plastics and Santa Anita Park. Maureen currently heads the Orange County chapter of the Direct Marketing Association of Southern California (DMASC). Her speaking engagements have included DMASC, San Diego Direct Marketing Association, the Annual Catalog Conference and the Vermont/New Hampshire Direct Marketing Association. Maureen completed her MBA at UCLA’s Anderson Graduate School of Management and is currently a faculty member of University of Phoenix. David Beasley, VP Online Marketing
Dave started his career as a scientist, working for Raychem and Lockheed. He transitioned to working as a strategic problem
solver and OEM channel manager for the disk drive industry, working in various capacities for Seagate, Toshiba, Quantum
and Samsung. One of his responsibilities at Seagate was to create a worldwide OEM customer support system that was
accessible from the company’s intranet. His interest in this project led him to expand his skills in the
internet, which eventually led him to work on other large-scale internet projects, such as the creation and launch of the
Roxio.com e-commerce website, creation and maintenance of the Direct Marketing Association website and other internet-based
projects for PeopleSoft, etc. These projects gave him the background to expand Beasley Direct into the world of CRM and
database marketing. He now heads Beasley Direct’s email marketing, CRM, and web services. Dave is an expert consultant
in SalesForce.com and several other CRM tools. He is considered to be one of the West Coast’s foremost experts in email
deliverability and design. He is a frequent speaker for DMA and BMA chapters, and at email user conferences. He is also
an instructor of Advanced Email Marketing at UC Berkeley Extension.
Mark Orr, Associate Creative Director
20 years as copywriter and creative director in U.S. and Europe. A specialist in direct response, permission marketing,
Web and CRM, Mark’s portfolio is strong in print advertising, direct mail, email, banner advertising and radio.
Career highlights include: creating worldwide demand for IBM business solutions; establishing British Telecom as Britain's premier mobile telecom solution provider; launching IBM PS/2; moving millions of cards for Visa, Barclays Bank and BofA; turning Tesco into a Web success; making people race to Alfa Romeo, Volvo, and Land Rover dealers; generating millions in revenue for Christies, Franklin Mint, Intuit and Verizon Wireless. And more. Carlos Perez, Associate Creative Director
Carlos Perez has 28 years experience as an advertising art and creative director, with more than a decade concentrating on direct marketing and branding. Carlos Perez enjoys working on both general and direct creative projects, and he frequently acts as a consultant on the marketing strategy development team. His clients have ranged from automotive and financial to hi-tech, including American Isuzu Motors, Bank of America, CitiFinancial, Diners Club, eHealthInsurance.com, Intuit, Microsoft, Network Associates, Pacific Bell, Southern California Edison, 3Com, United Airlines, and CBS Television. Carlos has worked for major general and direct response advertising agencies including Grey Advertising, Brierley & Partners, Bates Worldwide Advertising and J. Walter Thompson Recruitment Advertising.
Eileen Haas, Associate Creative Director
Eileen has been a dedicated copywriter, scriptwriter and direct mail creative director for almost 18 years. After a brief stint as a magazine editor in New York, where she worked at House Beautiful and other shelter publications, Eileen moved to the Bay Area and began a new career with a copywriting job at The Sharper Image catalog. She quickly moved on to a junior copywriter position at J. Walter Thompson, where she worked on the Sprint and Computerland accounts.
Eileen then spent two years writing copy for major catalogs, including SyberVision, Computerland, Pottery Barn and Williams-Sonoma. She then joined what would become the West Coast's largest direct response agency of its time, Cohn & Wells. At Cohn & Wells, Eileen advanced rapidly to the position of Vice President and Associate Creative Director, where she worked on major direct mail programs for such top accounts as Bank of America, Citicorp Savings, Apple Computer and Windsor Vineyards. Some of her most recent projects were for World Savings, Wells Fargo Bank, Intuit, and Cecchetti-Sebastiani Vineyards. Otis Maxwell, Associate Creative Director
Andrew Keeler, Associate Art Director
Allen Brieter, Associate Art Director
Colleen Fettig, HTML Programmer
Colleen started her career as a Software Engineer at Hewlett Packard designing and implementing interfaces for various database and networking products. As she transitioned from designing programmatic interfaces to graphical user interfaces she discovered her passion for computer-human interaction. She has used this passion for user-centered design to make the user's interaction experience as simple and intuitive as possible. She has transitioned these skills into supporting Beasley Direct clients on web and email HTML projects as well as providing data analytics where the numbers need to be interpreted into meaningful reports.
John Thyfault, Search Engine Strategist
Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular "...For Dummies" book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press. John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the board of directors for the Silicon Valley American Marketing Association. John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association and the Business Marketing Association. He also teaches Search Engine Marketing at UCSC Extension in Tom Judge, Strategic Consulting Partner
Tom Judge is a strategic consulting partner with Beasley Direct Marketing. He is the VP of Strategy and Business Development at Direct Marketing Partners. A California based best practices consulting, direct marketing and tele-services firm.
He is also a part time Marketing Instructor at San Jose State University and at the University of California extension programs, teaching "Business-to-Business Sales Lead Management". He has been active in the research of marketing methodologies, which improve a firm's marketing-through-sales optimization rates. Tom Judge serves on the board of the Northern California Direct Marketing Association and has spoken at the Direct Marketing Association, Business Marketing Association, American Marketing Association and the American Teleservices Association. He and his family reside in the San Francisco Bay area. He has received his under graduate degree from Southern Illinois University, and has performed graduate work at Webster University in Robert Crowe, Web Designer
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For over 20 years, Robert has been successfully combining his technical talent and marketing background to provide customer solutions for Beasley Direct clients. He is an expert programmer and web and database designer who stays on the cutting edge of every Internet innovation.
