Your Beasley Direct
Laurie Beasley, President
LAURIE B. BEASLEY is co-founder and president of Beasley Direct Marketing, Inc, a Silicon Valley direct marketing agency
that has managed search, email, online, and demand generation campaigns for nearly a hundred companies. Ms. Beasley serves
as President of the Direct Marketing Association of Northern California www.DMAnc.org.
She manages the eMarketing Roundtable for the BMA Northern California www.NorCalBMA.org.
She is also an instructor of online marketing at UC Berkeley Extension and teaches for the Online Marketing Institute www.onlinemarketinginstitute.org.
Laurie frequently speaks on online marketing and demand generation topics for marketing organizations, including the DMA, BMA, AMA, Tech Council,
and for the Online Marketing Summit.
Maureen Murphy, VP Client Services
Maureen has over 20 years experience in both client and agency side direct marketing. Prior to joining Beasley Direct, she
ran a consulting practice in Southern California and before that headed a division of a nutritional supplement company,
among several client side roles.
Clients and employees for whom Maureen has created direct marketing successes include Chiat/Day Advertising, Nissan, Dell
Computer, Transamerica, Allstate Insurance, Real Health Labs, Performance Products, United Ad Label, Plus Development,
20th Century Plastics and Santa Anita Park.
Maureen currently heads the Orange County chapter of the Direct Marketing Association of Southern California (DMASC).
Her speaking engagements have included DMASC, San Diego Direct Marketing Association, the Annual Catalog Conference and
the Vermont/New Hampshire Direct Marketing Association.
Maureen completed her MBA at UCLA’s Anderson Graduate School of Management and is currently a faculty member of
University of Phoenix.
David Beasley, VP Online Marketing
Dave started his career as a scientist, working for Raychem and Lockheed. He transitioned to working as a strategic problem
solver and OEM channel manager for the disk drive industry, working in various capacities for Seagate, Toshiba, Quantum
and Samsung. One of his responsibilities at Seagate was to create a worldwide OEM customer support system that was
accessible from the company’s intranet. His interest in this project led him to expand his skills in the
internet, which eventually led him to work on other large-scale internet projects, such as the creation and launch of the
Roxio.com e-commerce website, creation and maintenance of the Direct Marketing Association website and other internet-based
projects for PeopleSoft, etc. These projects gave him the background to expand Beasley Direct into the world of CRM and
database marketing. He now heads Beasley Direct’s email marketing, CRM, and web services. Dave is an expert consultant
in SalesForce.com and several other CRM tools. He is considered to be one of the West Coast’s foremost experts in email
deliverability and design. He is a frequent speaker for DMA and BMA chapters, and at email user conferences. He is also
an instructor of Advanced Email Marketing at UC Berkeley Extension.
Carol Worthington-Levy, Creative Director
Carol Worthington-Levy serves as a creative director for Beasley Direct.
She is an 8-time DMA Echo Award winner with specialization in direct mail, catalog, email,
eCommerce, and website design. Carol infuses strategic marketing intelligence to produce powerful results.
She provides copywriting, design, creative training, and creative consulting for B2B and consumer clients,
including automotive, travel, toys, food and wine, health and entertainment. Carol has served clients
such as AAA Auto Clubs, 5.11 Tactical, Adventures Cross Country Teen Travel, Wine of the Month Club,
Jacuzzi, French Toast School Uniforms, Hewlett-Packard Printer Division, Niman Ranch premium meats,
Comcast, American Isuzu, Intuit, BMW, Nutrition Express, Cooks Direct, Online Trading Academy, Eastwood and more.
She has taught Creative Strategy for UCLA, Golden Gate University and San Jose State University, as well as
being a speaker at many marketing conferences. Carol also regularly writes articles for Inside Direct Mail,
AAROI and Multichannel Merchant.
Mark Orr, Associate Creative Director
20 years as copywriter and creative director in U.S. and Europe. A specialist in direct response, permission marketing,
Web and CRM, Mark’s portfolio is strong in print advertising, direct mail, email, banner advertising and radio.
Career highlights include: creating worldwide demand for IBM business solutions; establishing British Telecom as Britain's
premier mobile telecom solution provider; launching IBM PS/2; moving millions of cards for Visa, Barclays Bank and BofA;
turning Tesco into a Web success; making people race to Alfa Romeo, Volvo, and Land Rover dealers; generating millions
in revenue for Christies, Franklin Mint, Intuit and Verizon Wireless. And more.
Carlos Perez, Associate Creative Director
Carlos Perez has 28 years experience as an advertising art and creative director, with more than a decade concentrating on direct marketing
and branding. Carlos Perez enjoys working on both general and direct creative projects, and he frequently acts as a consultant on the marketing
strategy development team. His clients have ranged from automotive and financial to hi-tech, including American Isuzu Motors, Bank of America,
CitiFinancial, Diners Club, eHealthInsurance.com, Intuit, Microsoft, Network Associates, Pacific Bell, Southern California Edison, 3Com,
United Airlines, and CBS Television. Carlos has worked for major general and direct response advertising agencies including Grey Advertising,
Brierley & Partners, Bates Worldwide Advertising and J. Walter Thompson Recruitment Advertising.
Eileen Haas, Associate Creative Director
Eileen has been a dedicated copywriter, scriptwriter and direct mail creative director for almost 18 years. After a brief stint as a magazine editor in New York, where she worked at House Beautiful and other shelter publications, Eileen moved to the Bay Area and began a new career with a copywriting job at The Sharper Image catalog. She quickly moved on to a junior copywriter position at J. Walter Thompson, where she worked on the Sprint and Computerland accounts.
Eileen then spent two years writing copy for major catalogs, including SyberVision, Computerland, Pottery Barn and Williams-Sonoma. She then joined what would become the West Coast's largest direct response agency of its time, Cohn & Wells. At Cohn & Wells, Eileen advanced rapidly to the position of Vice President and Associate Creative Director, where she worked on major direct mail programs for such top accounts as Bank of America, Citicorp Savings, Apple Computer and Windsor Vineyards. Some of her most recent projects were for World Savings, Wells Fargo Bank, Intuit, and Cecchetti-Sebastiani Vineyards.
Otis Maxwell, Associate Creative Director
||Otis is a creative director and copywriter who has created controls for many of America's leading direct marketers including Phillips Publishing, Travelers Insurance, CitiFinancial, Geneva Companies, Isuzu and The Salvation Army. He has written high profile copy and provided creative direction for such clients as Neiman-Marcus, Rodale Press, the American Red Cross and Universal Music. His work has been recognized by a Gold Caples and Gold, Silver and Bronze ECHO Awards.|
Andrew Keeler, Associate Art Director
||Andrew has a background in print/editorial design and has spent the last five years focusing on interactive/online advertising for clients such as Hewlett Packard, Macromedia, Adobe, Netcom and Golfweb. His banner and email marketing campaigns have won numerous awards. When away from the computer he scours the world for hot sauce and plays a mean pinball.|
Colleen Fettig, Web Application Engineer
Colleen started her career as a Software Engineer at Hewlett Packard designing and implementing interfaces for various database and networking products. As she transitioned from designing programmatic interfaces to graphical user interfaces she discovered her passion for computer-human interaction. She has used this passion for user-centered design to make the user's interaction experience as simple and intuitive as possible. She has transitioned these skills into supporting Beasley Direct clients on web and email HTML projects as well as providing data analytics where the numbers need to be interpreted into meaningful reports.
John Thyfault, V.P. Search and Social Strategy
||John has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client's marketing investment for both business-to-consumer and business-to-business markets.|
Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production.
John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular "...For Dummies" book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press.
John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the board of directors for the Silicon Valley American Marketing Association.
John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association and the Business Marketing Association. He also teaches Search Engine Marketing at UCSC Extension in Silicon Valley.
Tom Judge, Strategic Consulting Partner
Tom Judge is a strategic consulting partner with Beasley Direct Marketing. He is the VP of Strategy and Business Development at Direct Marketing
Partners. A California based best practices consulting, direct marketing and tele-services firm.
He is also a part time Marketing Instructor, teaching "Business-to-Business Sales Lead Management". He has been active in the research of marketing
methodologies, which improve a firm's marketing-through-sales optimization rates.
Tom Judge serves on the board of the Northern California Direct Marketing Association and has spoken at the Direct Marketing Association, Business
Marketing Association, American Marketing Association and the American Teleservices Association. He and his family reside in the San Francisco Bay
area. He has received his under graduate degree from Southern Illinois University, and has performed graduate work at Webster University in
St. Louis, Mo.