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Search Marketing Your lowest cost leads will likely come from your search marketing efforts — if you've optimized your site and planned your paid search efforts to attract web users at that ideal moment when they're looking for just what you have to offer them. But if your name doesn't come up quickly in the search results, the business may go to a competitor with higher rankings — even if they're responding to your campaign! Beasley Direct can help — whether you're interested in organic search optimization to make your site more visible to search engines, or paid search in which you buy keywords using a pay-per-click strategy. Organic Search Optimization Both absolute and relative rankings on key search terms can be greatly improved with our approach to effective search engine marketing and website effectiveness. Our methodology focuses on optimizing the source code, architecture, technology, domain names, and editorial copy around a well-researched set of key words and phrases that will attract and drive well-qualified traffic from improved search engine rankings in the major search engines and directories. This will provide the searcher with more information on site and product benefits, stronger calls to action and will therefore generate truly interested visitors who have a greater likelihood to convert to well-qualified leads and sales. Our primary focus is to increase rankings under specific key phrases that resonate with customers who are seeking your products. Once the traffic has been driven to the site, we can work with you to feed the organic search leads into your CRM system and to start to convert that traffic to well-qualified leads and eventual sales. These tactics are not one-shot, short-term methods that will get you banned from the search engines for "spamming", but proven, long-term methods to ensure your company's longevity in rankings and traffic. Pay-Per-Click For most companies, the day has passed when you could buy the top position in Google or Yahoo! search listings for a few pennies per click. So how can we say that paid search is still one of your most affordable lead sources? Simple. We'll fine-tune your keyword selection to ensure that only the most qualified prospects see your web ads — so you don't pay for traffic that is unlikely to convert to business. In many cases these will be words your competitors are not using — which means you pay less! In addition, we know that buying the top 2 or 3 positions in search results is often not worth the investment — so we'll apply proprietary algorithms to determine the search positions that will get you noticed, without paying more than you should. For more information on search marketing with Beasley Direct, please contact us now. |
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