
Your lowest cost leads will likely come from your search marketing efforts — if you've optimized your site and planned your paid search efforts to attract web users at that ideal moment when they're looking for just what you have to offer them. But if your name doesn't come up quickly in the search results, the business may go to a competitor with higher rankings — even if they're responding to your campaign!
Beasley Direct can help — whether you're interested in organic search optimization to make your site more visible to search engines, or paid search in which you buy keywords using a pay-per-click strategy.
Both absolute and relative rankings on key search terms can be greatly improved with our approach to effective search engine marketing and website effectiveness.
Our methodology focuses on optimizing the source code, architecture, technology, domain names, and editorial copy around a well-researched set of key words and phrases that will attract and drive well-qualified traffic from improved search engine rankings in the major search engines and directories. This will provide the searcher with more information on site and product benefits, stronger calls to action and will therefore generate truly interested visitors who have a greater likelihood to convert to well-qualified leads and sales. Our primary focus is to increase rankings under specific key phrases that resonate with customers who are seeking your products.
Once the traffic has been driven to the site, we can work with you to feed the organic search leads into your CRM system and to start to convert that traffic to well-qualified leads and eventual sales. These tactics are not one-shot, short-term methods that will get you banned from
the search engines for "spamming", but proven, long-term methods to ensure your company's longevity in rankings and traffic.
For most companies, the day has passed when you could buy the top position in Google or Yahoo! search listings for a few pennies per click. So how can we say that paid search is still one of your most affordable lead sources?
Simple. We'll fine-tune your keyword selection to ensure that only the most qualified prospects see your web ads — so you don't pay for traffic that is unlikely to convert to business. In many cases these will be words your competitors are not using — which means you pay less!
In addition, we know that buying the top 2 or 3 positions in search results is often not worth the investment — so we'll apply proprietary algorithms to determine the search positions that will get you noticed, without paying more than you should.
For more information on search marketing with Beasley Direct, please contact us now.
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Web Site Audit |
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Keyphrase and Keyword Discovery around products, brand and positioning |
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Revising Web Site Architecture |
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Revising Page Templates & Source Code Components |
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Copywriting Using Keywords in Correct Placement for Maximum Search Results |
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Content and Layout Strategies |
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Submission Strategies and Implementation on an as needed basis |
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Review and recommend which pay-per-click engines the client would benefit from establishing an account at or ending an existing, non-profitable account. |
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Develop an expanded list of keywords and key phrases with titles and descriptions and destination URL for the listings for each of the vendors chosen. |
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Determine the average cost-per-click and highest cost-per-click that the client should be bidding for each keyword and key-phrase. |
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Determine the desired return on ad spend based on sales generated or leads gathered |
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Determine the desired traffic from the cost-per-click engines. |
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Work any existing relationships to establish accounts with the chosen engines and submit the listings and bids. |
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Regularly monitor the bids to ensure that average cost is maintained and that results in the top three positions are ensured when possible. Also ensure that the client is not over spending by overbidding the top position. |
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Weekly Reports on click-through and costs will be set to the client's team. Cost/month and number of visitors can be varied based on the client's budget and traffic goals. |
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Track conversions via third party services such as Atlas OnePoint. |
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