Anritsu is a market leader in highly specialized instruments which are used to troubleshoot wireless antennas and cable base stations. But there was a problem: engineers searching for these products rarely saw Anritsu among the top listings.
We changed that through a series of “tinkering” steps which included adding more relevant keywords to web page copy, editing pages to reflect their importance, and translating web links to plain-English terms. The results were dramatic: first visits from search traffic increased by over 70% and total traffic (including both new visitors and search-generated visitors coming back for a return look) almost doubled.
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