 Beasley Direct Marketing 
|
Home |
|
|
How we helped Macrovision ward off bootleggers and pirates with two ad and banner campaigns Macrovision wanted to reinforce their leadership in providing anti-piracy solutions to the entertainment industry. They asked Beasley Direct to develop an ad and matching banner campaign that would run in specialty publications targeting the content distribution industry, including publishers (primary target), distributors and retailers. Macrovision had several objectives for this ad, though not all of them could be fully addressed in a single print ad. So they opted to do a series which will be rotated over several quarters. The copy in the ad with the headline: “Don’t leave money on the table”, explains that significant potential DVD profits are lost to piracy each year, and urges prospects to not give up on this money they’ve worked hard to earn when they can thwart illegal copying with Macrovision. The ad with the headline “Meet Jane the ripper. Keep your customers honest. And your bottom line healthy. Discourage people from casually copying your files,” explains that casual rippers, just like Jane, can be just as big of a threat to their bottom line as DVD bootleggers. With Macrovision’s Ripguard and ACP products, they can thwart casual rippers and best of all, when they frustrate casual rippers, they tend to buy at retail price. That’s a good thing for their bottom line. Return to Portfolio >>  |
|
|
|||||||||||||
