Savvion needed to gain traction in the highly competitive BPM (business process management) marketplace. Our client put together a great webinar featuring a leading Gartner analyst plus a tutorial on “how to make your first process improvement project a success — in as little as 90 days!” Our job: to pull out all the stops in promoting this event to the Savvion prospect base.
The initial email focused on the agenda for the event — a smart strategy because it proves there's real content, and not just a sales pitch. Then, we sent out both two-day and two-hour reminder notices to people who registered — so they wouldn't overlook the event, and to remind them of technical requirements.
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