PeopleSoft (now a division of Oracle) is best known for its Human Resources software. So when Peoplesoft wanted to launch an entirely new Supply Chain Management software solution, they had a lot of convincing to do in the marketplace. They engaged Beasley Direct to produce a series of direct mail and email campaigns to educate IT managers on their solution.
We emphasized the speed in which a PeopleSoft Supply Chain solution could be implemented and offered a white paper and demo CD offering case studies on implementations they had done for Fortune 500 companies in less than 12 weeks. This campaign received a double-digit clickthrough to download the demo.
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