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	Category:   Email and Banner Ads Client:   Macrovision How a personalized email and landing page campaign for Macrovision beat the lead goal by 60% Macrovision absorbed several companies, including TV Guide, AllMusic.com, AllMovies.com, and AllGames.com. The central marketing department in Santa Clara, CA was responsible for creating a new internet content and metadata product line with the assets from these companies, and then marketing it for the first time to an unknown and untested audience. Beasley Direct was tasked with creating a lead generation campaign for this new product line . We recognized Macrovision had three distinct target audiences it was targeting, and each required different sales messaging. So we created three versions of the email, registration page, and thank you page and pre-filled in the registration page with their contact information. This greatly increased the submission rate. Banner ads were also created and placed on various media industry sites. The landing pages for both the email and banner ads were linked directly into SalesForce.com. All leads were qualified by an outside telemarketing agency. They were profiled according to whether the telemarketing agent was able to complete the qualification script, and a) whether they were a decision maker/influencer, or b) whether they were educated on the value proposition, or c) whether the telemarketer left a message. Qualified leads were fed directly into the sales pipeline, and at the end of the program, we had exceeded the client’s goals by 60%. Return to Portfolio >>                              “Beasley Direct was instrumental in providing the creative and operational marketing support required to execute and track a successful lead generation campaign that exceeded our estimated lead goal by 60%.” —Julie Leo, Data Solutions Vertical Marketing Manager, Macrovision Solutions Corporation.