Peoplesoft (now a division of Oracle) is known for its "HR" solutions software. That posed a challenge when Peoplesoft entered the market with software to help companies manage their supply chain issues. The problem is, they have to impress these companies' executives that they not only need supply chain software, but that Peoplesoft is the one vendor they should choose for their solution.
The C-level executives this mailing is targeted to don't impress easily, so we had to make our case for Peoplesoft with a knockout package that would get past the gate-keeper, be memorable, and be viral.
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