This two-page .pdf document bridges old and new methods of delivering a promotional message. It's designed for someone who visits the PayCycle website to find out more about online payroll services, but prefers to receive their information in a traditional "brochure" format — even though the brochure is electronic.
The design looks like a traditional print collateral piece, but we took into account the challenge in reading onscreen and made sure that key information was "above the fold" (visible in the initial frame of the monitor, without scrolling). We found it helpful to think of the document as the equivalent of a site tour — taking the reader step-by-step through the questions they'd need to answer in order to try the client's product.
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