Internet Advertising & Banner Campaign Design & Management

Beasley Direct Marketing

Banner Ad Campaign Development

Marketers often complain because banner ads aren't the bargain they were at the end of the dotcom bubble. But banners build your brand along with the direct response element, and in some instances they are the only way to reach highly targeted online audiences. Those factors can make Internet advertising an excellent media decision — as long as you carefully manage both your creative and your ad placement to make your dollars work as hard as possible.

At Beasley Direct, we've designed freestanding banner campaigns and also executed banners that support other media, such as email. We're experienced at handling any or all media management aspects — schedule, timing, availability — and then mapping these considerations to our clients' budgets. It's typical that you'll want more exposure than you can buy; we'll make your ads and your schedule work hard to achieve your lead goals.

Here are a few of the principles we've followed for consistent success in banner ad creation:

•	Carefully study the configurations and placement on the sites where your banners will be running. In many cases you'll find slightly differing sizes from one site to another and by failing to adjust you end up with odd-looking banners that don't fill the space properly or use the pixels you've paid for.
•	In addition, study the editorial environment to help you design an ad that looks like it "belongs" — it should blend with the content (and possibly be mistaken for editorial or a promotion by the publisher) yet it should be designed as the first thing the reader sees on the page.
•	An easy attention-getting trick is the use of movement... which can be as simple as a rippling "wave" or searchlight effect, moving across a static image. This tactic will instantly draw the eye, yet we're amazed at how few of our competitors do it.

For additional banner ad tips, or to talk to us about your own campaign, please click here.