
School is never out for the direct marketing professional. You work in a field that is both highly technical and demandingly creative, and the rules of the game are constantly changing as new technology is introduced.
To make your job even more challenging, today's direct marketing managers often need to learn new tasks that formerly were outsourced or performed by technical specialists — such as working with HTML page editing tools, or interfacing with third party email management tools.
Let us help! Beasley Direct is active in local and national professional societies, and our team teaches frequently in leading university extension programs. We can also offer custom onsite training to your staff. Or, if you're just looking for a few fresh ideas to jump start your day, check out our white papers and podcasts.
Contact us to find out more.
Laurie Beasley is President of the Direct Marketing Association of Northern California (www.dmanc.org) which is an affiliate of the national Direct Marketing Association (www.the-dma.org).Laurie is also the Chair of the Northern California Business Marketing Association eMarketing Roundtable (www.norcalbma.org). Each of these groups offers regular meetings, networking opportunities, and published educational materials at special discounts for members. Click the links to go to the websites and find out more.
Looking to turbocharge your career or bring a new hire up to speed? These professional development courses are offered both individually and as certificate programs at the Bay Area's top institutions including:
University of Santa Cruz Extension in Silicon Valley
UC Berkeley Extension
DM Basics School at Loyola University
We'll bring the classroom to you, with highly relevant training that has been tailored to your needs. Beasley Direct provides onsite corporate training in:
- Email Marketing Best Practices
- Email Deliverability Management
- Direct Marketing Creative Testing
- Direct Mail Production Management
- Copywriting
- And more!
Our clients for this training have included VMware, BEA Systems, Documentum, Immersion Corporation, Anritsu and Wells Fargo Bank — as well as local and regional chapters of professional societies who have attended our extended "Boot Camps". Contact us for more information.
|