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Email Delivery Audit Service
 
In an environment where success or failure is measured in tenths of a percentage point, every email message that fails to get through to its intended recipient is a lost opportunity. One of the biggest causes: the proliferation of spam filters, which trap as much as 14-25% percent of email broadcast for legitimate marketing purposes.
 
Many factors can set off spam filters — from incomplete HTML code elements, to the overuse of “spammy” words, to the actual content of the email message. You can get away with one or two of these triggers, but the cumulative effect can cause your email to be rejected at the ISP level, the corporate level, the department level, or even the personal PC level. And most of the time, you’ll never know if or where the email has been caught.
 
Ask us to analyze your next email campaign before you send it out, and you may be able to improve deliverability 5-10% or more. Results can be delivered in as little as two days.
 
This makes the Beasley Direct Email Deliverability Audit not only an excellent value, but a perfect way to get acquainted with the services of Beasley Direct. For more information please download our fact sheet. To schedule your own deliverability audit, contact us.

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What the Beasley Email Deliverability Audit includes:
 
Each email creative is put through a thorough design review and testing regimen, which includes the following:
 
• All HTML code or style elements are reviewed and corrected to ensure there is no obvious sloppiness in code or style elements that would attract the attention of spam filters.
• Copy is carefully reviewed for keywords or content likely to trigger an alarm in a spam filter. We test the email and rate it against several spam leading filter applications. If keywords or content are flagged or cause the email to be trapped, we make recommendations for changes.
• We then transmit and test your campaign to a variety of ISPs, corporate networks and email-browser combinations to assess SPAM-filter permeability and cross-browser compatibility. We will flag concerns that might be endemic to the email design, such as the use of ASCII characters rather than proper HTML codes for punctuation, incomplete or broken links, and other web view issues that can cause an email message to look as intended on one computer monitor but not on another.
• Simple corrections to the copy are implemented for you (with your approval). Broken or incomplete links and other simple HTML coding problems are also corrected under the scope of the service.