 Beasley Direct Marketing
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Beasley Direct Marketing Wins DMA International ECHO Award
Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) of Northern California
was awarded the distinguished Direct Marketing Association International ECHO Bronze Award, at the DMA
Annual conference in San Diego. The award was earned for a multi-channel direct marketing campaign created
for client Anritsu Company. The campaign included a personalized (PURL) dimensional direct mail box,
personalized email campaign, personalized lead registration micro-site, and a telemarketing effort.
This year’s DMA International ECHO award competition had 1,300 entrants from agencies worldwide, and only 3 top winners (Bronze, Silver and Gold) are selected for 12 business categories. Beasley Direct Marketing, Inc. placed as a Bronze Echo winner in the Information Technology business category. DMA International ECHO Awards honors the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target audience. Outstanding creative is necessary to win a coveted ECHO and is one of three required qualities. Award recipients must also have superb marketing strategy and excellent results. Complete details on this campaign are available in a case study you can download, by completing the form below. To read a case study about this Anritsu campaign, please fill out the form below. |
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